Award-Winning Camp-California! The Camper’s Guide to California 

This nationally acclaimed guide has been in print and delivered to millions of California campers since 1975!  Park members receive a 2″ listing complimentary listing, itemized amenity grid and a statewide map indicator, making this a requested traveling tool by campers everywhere.

The camping guide is an annual publication with 200,000 printed copies available every January.  It is distributed via consumer shows, Camping World stores, California Welcome Centers, RV rental agencies, RV dealers, various PR events and at member parks. This is the only visitor’s guide that represents all segments of California’s camping industry and each region of California.  Advertising in this guide helps to foster awareness of California, boost intent to travel in and to California, and serves as a key method to reach consumers.

And since 2013, Camp-California! Marketing has created the first-ever, multi-media Camp-California! The Camper’s Guide to California.  Available for desktop computers and downloadable from iTunes Store & Google Play, this 21st century digital version of the guide includes over 15 embedded videos, 500 hot links, table of contents, quick links, Twitter feed, integrated social media sharing, customizable pdf generator, integrated advertiser index and search and print tools.  Campers now have the option to carry the traditional printed version or switch to the digital version on their iPads or lap tops.    Digital proponents say that print is going away.  Our camping guide is not going away, just the method in which it is delivered and used.

Many businesses throughout California, including CalARVC members, use the Guide as a gift for their customers.  Guide Order Form 

Display Advertising, Member ONLY Listing Enhancements,  and Digital Upgrades

Publicize your message loud and clear to California Campers with display ads and digital upgrades.  See how affordable it is to enhance your listing for a more eye-catching presence.  Start reaching more California campers, download the Camp-California! Media Kit.


Camp-California.com 

Boasting over 500 pages of visitor information, Camp-California.com is the go-to source for camping in California.  Our consumer website receives 17,000 average monthly unique visitors and over 75,000 average monthly page views.  40% of visitors to Camp-California.com are exploring things to see and do while on vacation.

Choose a Digital Campaign or create your own! We’ve made it easy to order an entire advertising campaign complete with: Feature Articles, Banner ads and Video of the Week placement options.

As part of regular park membership benefits, members receive a “Find a Park” detailed and searchable listing. Add a link to your reservations page at no additional cost! Add photos and video too!

Start reaching more California campers, download the Camp-California! Media Kit.


 California Campin’ Enews

California Campin’ arrives in 20,000+ inboxes 10 times a year.  These opt-in campers are provided with destination information, activities, featured parks & products, recipes, videos and kid activities encouraging them to plan their next adventure and hop in their RV!  Stories and activities link back to Camp-California.com.  Featured Articles and Banner Advertising are available and sell out quickly each year.

Start reaching more California campers, download the Camp-California! Media Kit.


Public Relations – “Keeping camping top of mind!”

Camp-California has an aggressive PR campaign targeting both traditional & social media.  Jeff Crider, our public relations consultant, focuses on newspaper, radio and TV while Tytanium Ideas manages our Facebook, Twitter, Pinterest, Instagram and Google+ accounts.

In order to successfully “keep camping top of mind” we need your stories and pictures!  

Visit our Crider’s Corner page to learn more about our PR program and tickler ideas for potential stories.

Calendar events and images are best for social media.  Send us events at your park and any local festivals, fairs, etc.  Send photos too!  A picture is worth a thousand words.  Send all to [email protected].